About the Breakfast with the Publisher Invite

This annual event is an opportunity for employees to sit and have brunch with Ali Zoibi, publisher of the Democrat and Chronicle newspaper. With little initial direction, I designed multiple versions of the invitation. Two typographic, traditional versions that were similar to previous years, and two whimsical, designs to engage playfully with employees. Among the four choices, the two below steped out of the pack for me.

Specifications

Published: January 2008
My Role: Concept generation, digital illustration, layout design, typographic kerning and fidgeting. : )
Format: 5.5" by 8.5", CMYK
Press: Digital, In-House

View the .pdf files here of my two favorite

Capturing the community's imagination—the Capture Rochester Book Project Campaign

In April, 2008 I was assigned to be the key designer for a broad ad campaign promoting "Rochester's best photo book ever!" Intimidated? Nah. Excited? Yeah!

This eight-month project had three focused phases; first, explaining the project; second, encouraging participation; and lastly introducing and selling the final product, the Capture Rochester Photobook and DVD.

Below are two full-page ads out of 50+ unique print and web ads I designed. This campaign spanned Rochester Magazine, Democrat and Chronicle daily, the Insider, her magazine, and all of their online companions.

Phase I: Teasers Gave a Glimpse

Colorful 2col.X 4" ads began peppering the daily newspaper in April, 2008. These teasers introduced the project with the tagline, "Your photos. Your book."

Phase II: "Submit, Vote and Win"

Colorful 3col.X 10" ads explained the process of this new interactive book publishing project. In total, the campaign was instrumental in gathering 25,917 photos for inclusion in the book. 1,166 local photographers represented.

Phase III: "Your Book is Here!"

Colorful 3col.X 10" ads explained the process of this new interactive book publishing project. All in all, the campaign was key in sending 1,501,279 votes to the site from Rochesterians.

Specifications

Published: April to November 2008
Role: Concept generation, digital illustration, typographic kerning and fidgeting, on-going layout design &requests. : )
Campaign Components: Democrat and Chronicle, Insider Magazine, Her, Democratandchronicle.com, Rochester Magazine, Canandaigua Magazine, RocPets, Fingerlakes Wine
Press: digital, in-house
Clients: Pediment Publishing and the Democrat and Chronicle, Gannett Co., Inc.
Roles: Dennis Floss, creative director and Tanya Harding, concept, design, and production Goal: To promote the publishing project, emphasizing large amounts of photographs, professional and amateur.

Visit the website for a closer look at the project:

www.CaptureRochester.com

View the .pdf files here:

About the design and production of ByLine Magazine

I had the pleasure of getting commissioned for a comprehensive study and redesign of ByLine Magazine, a small-budget, mostly two-ink, professional, writer's companion with loads of personality and value. With the redesign, I focused on creating a sophistication that was not previously there. Through consistent design, finetuned typography and inventive illustrations, I was able to raise the percieved value of this publication.

Specifications

Client: Robbi Hess, editor, ByLine Magazine
Specs: 8.2" by 10.5" final trim, full-bleed, all K but CMYK cover and content page
Research: Tanya J. Harding
Creative Direction: Tanya J. Harding
Illustration: Tanya J. Harding
Production/Typesetting:Tanya J. Harding

View the .pdf files here

Launching the Community's New DemocratandChronicle.com

I had the pleasure of getting commissioned for a comprehensive study and redesign of ByLine Magazine, a small-budget, two-ink, professional, writer's companion with loads of personality and value.

Specifications

Client: DemocratandChronicle, Gannett Co., Inc.
Specs: Over 50+ ads, placed in Rochester Magazine, Her, Canadaigua Magazine, the Insider, Democrat and Chronicle, RocPets,
Research: Tanya J. Harding
Creative Direction: Tanya J. Harding

Giving More to Cricket ® Wireless

Cricket ® came to Democrat and Chronicle Media's sales department needing a mini-promotion.The sales person suggested bringing their creative request to the Marketing Creative department rather than the production department. This allowed me to create a more appropriate advertisements for Cricket ®.

Hoping to make the most of their budget in terms of audience reach, I designed three ads similar in concept, but greared toward two publications, the Daily Democrat and Chronicle newspaper, and one with a younger audience, Insider magazine; a 2col x 4" ad, and a 3col x 5" ad for placement in the daily newspaper; and one full-page, 9.665" x 11.65 ad for placement in Insider magazine.

All in All...

Two overall concepts were designed and presented to Cricket ®, with three ads each. The ads shown above passed the client test and were published.

Specifications

Role: Concept brainstorming,image selection, copy writing, proofing, and production
Published: 5.29.08
Color: CMYK
Placement: Daily newspaper and

Promoting the Rochester Young Professionals

Dozens of online ad requests passed my desk while in the Creative Department of the Democrat and Chronicle. The challange of these was to creat a mini-promotion in under an hour or so, with fresh animation and file sizes under 44k. Below are some ads created to promote the Rochester Young Professionals VIP Social. I created interest by juxtaposing a professional's suit with an energetic soccer player. A promotion of three sizes was created to ensure the client receives the correct amount of impressions from each ad.

See them in action here, here and here.

Something Unique for Farm Fresh Kitchen

Dozens of online ad requests passed my desk while in the Creative Department of the Democrat and Chronicle. Again, the challange of these was to creat a mini-promotion in under an hour or so, with fresh animation and file sizes under 44k. Below are some ads created to promote a new restaurant called Farm Fresh Kitchen. This design benefited from a warm and playful animation with etched illustrative qualities that remind us of traditional kitchens. A promotion of three sizes was created to ensure the client receives the correct amount of impressions from each ad.

Online Ads

See them in action here, here and here.

About Tasteology's Mini Promotion

Tasteology's new "green" wine bar was new to Rochester. Working closely with both the sales representative, I was able to suggest/present a set of three ads. I visually connected the vineyard with the wine glass, reinforcing the fact that Tasteology's "green" wine is pure, and without preservatives, and pesticides. You smell, and taste pure vineyard.

View a larger .pdf file:

Promoting Your New Classifieds.

With a few days time, a campaign concept, design and production was to launch for the Democrat and Chronicle, outlining the new features of their upgraded Classifieds online. To best promote this, the creative director and I decided to focus on the unique objects that we all look for but may not be able to find in retail stores. Antiques, used appliances, lightly used baby clothing.

Online ads were also included in this campaign:

See them in action here, and here